SONIC'S Premier Training Program


We've compiled a list of frequently asked questions, let us know if you have more.

We're here to help. You can contact Games Headquarters at 800-787-3794. Monday – Friday, 9 a.m. – 5 p.m. Central or send us an email at info@drpeppersonicgames.com.

The Games are SONIC’s premier training program offered system-wide to increase operational excellence and overall guest satisfaction through incentive driven behavior metrics and rewards. The overall mission of the Games is to train passionate SONIC brand ambassadors who deliver the best guest experience.

The enrollment fee for the DR PEPPER SONIC GAMES is $299 plus tax, which can be paid for either by SONIC invoice or with your 2020 Dr Pepper funds, provided you have sufficient funds available. The overall enrollment fee amounts to less than $1 a day to train and reward your crew for operational excellence.

The Games begin January 1, 2020. Your crew will compete against 3,000 drive-ins by completing monthly online training modules, testing operational execution during monthly Mystery Shops, earning instant eGift card rewards and monthly prizes giving you and your crew the power of choice as you train and win. Come together as a team to soar through each of the advancing rounds including the Preliminary Round, Semifinals, Top 500, Traveling Knowledge Bowls, and the Final Flight and ultimate experience—compete as a team at the 2020 National Finals. All your tools for success are included in your Games Kit and you can track your team's progress on the DR PEPPER SONIC GAMES website.

Games Kits will be shipped out to all enrolled drive-ins beginning mid-December. Included in your kit will be a program guide outlining all program details, points flyer, recognition wall and calendar to reward your crew and track your monthly progress as well as lapel pins and a custom notepad to keep track of Games details as well as reward your crew on a job well done.

Upon completion of your monthly eLearning module you will have the opportunity to visit our press and win digital playground. Spin the wheel to win prizes such as: instantly redeemable eGift cards from our merchant gift card catalog; trending electronics, such as smart TV’s; plus other Dr Pepper and SONIC swag. If you are not an instant winner, your name will be placed into a monthly drawing for high end merchandise such as Apple watches, drones and much more!

A complete Mystery Shop excluding the skating Carhop component is used for scoring. This Shop will be taken directly from your regularly scheduled Mystery Shop. You will receive 5 total Mystery Shops during the Preliminary Round: 1 Shop per month (January – May). The 4 best Mystery Shops with the highest scores will count towards your final score; the Mystery Shop with your lowest score will be dropped. If you receive more than one Shop per month, a computer-generated program will randomly select one and mark it with an asterisk (*). Drive-ins will be scored on different scales if questions don’t apply (i.e. No public restroom, POPs menu, etc.) If a drive-in is permanently closed after enrolling, Shop(s) will not be made up. If a drive-in is temporarily closed ( <45 days ), Shops will be made up using one of the following:

  1. Use next completed Shop(s) in the current month, if time permits.
  2. Use next completed Shop(s) in the next month, unless the missing Shop occurs in May, then the last completed Shop of April will be used.
  3. If a drive-in only receives one Shop per month, then it will be at the franchisee's expense for an additional Shop to be conducted and that Shop will then make up for the missed Shop.

Shop disputes should be submitted in an online inquiry via the Mystery Shop reporting platform at http://sonic.marketforce.com/login.aspx. Should a store need login credentials they will need to email the SONIC Info mailbox at sonicinfo@marketforce.com.

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For over 25 years, Dr Pepper has sponsored SONIC’s one-of-a-kind premier training program for drive-ins across the country. Dr Pepper's support and active encouragement has allowed SONIC crew members to rise and become masters in their specific stations. Thank you Dr Pepper, let’s keep crushing it for many years to come!